Video: New Amazon Kindle Ad Shows How Impossible It Is To Read The iPad In Direct Sunlight

Real Madrid v. Barcelona, Ali v. Frazier, and now Kindle v. iPad. This here commercialillustrates, in humorous fashion, the fact that the iPad isn’t nearly as easily visible in direct sunlight as the Kindle.

You already knew that the Kindle was perfectly visible in direct sunlight, and now we have Amazon—yes, this is an actual commercial that was seen on television (Good Morning America, to be exact) a few moments ago—stressing the fact.

You have to love the overreaction of the person who posted this on YouTube—“how could they put this on air???”

Maybe because it’s true? Just a guess.

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Apple and Amazon in battle of the Books

In what is appearing as a new twist, apple is trying to wrest control of the ebook market from Amazon. Amazon's introduction of the Kindle reader saw it approaching book publishers with a $9.99 flat rate for ebooks compared with a $15 tag for hardcover versions. This sparked off a reaction from publishers feeling they'll sell too cheap. But Apple with the introduction of the iPad which some people consider a better reading device than the Kindle because of its color multitouch screen is now offering publishers to sell titles at their own price. This strategy, industry observers say could be an incentive to publishers to draw away from the Amazon flat rate pricing model. But what happens next, would consumers rather buy an ebook rather than a hardcover for almost the same price?