Thursday, April 11, 2013
Microsoft’s Creative Director resigns after Twitter rant
Social networks, Twitter in particular, provide an odd sort of communication dichotomy: while it is very much public with a wide audience, the isolated nature of using it can delude us at times, making us forget just how visible our words and statements are. Such was perhaps the case with Adam Orth, who went by Orthy on Twitter and worked as Microsoft’s Creative Director until a rant cost him his job.
As we’ve noted, all signs point towards the next-generation Xbox console requiring a constant Internet connection, something that hasn’t set well with the gaming community at large. Such was the topic of Orth’s rant, with the creative director going into spiels about how the current reactions to the news are something he can’t understand, and that people need to “get with the times.”
Microsoft didn’t take too kindly to Orth’s comments, which suggest the rumors may have a basis in reality, although that hasn’t been confirmed yet. According to Game Informer, Orth no longer works with Microsoft, and sources have stated he resigned – at Microsoft’s behest or of his own accord is unknown. Regardless, Microsoft issued a statement apology for the tweets, saying:
“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers.” The statement then goes on to apologize about any offenses that might have been taken, and clarifies that Microsoft has not yet made any announcements about such a thing and that it has nothing more to say on this matter.
[via Game Informer]
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