Thursday, April 4, 2013
Samsung partners with Best Buy to bring Experience Shops to 1,400 stores
Not content with a gazillion Galaxy phone sales, Samsung is hoping to continue winning the smartphone war in one of the biggest battlegrounds any manufacturer can face: retail. The Korean OEM has partnered with Best Buy to bring its Experience Shops to the big box retailer nationwide -- 1,400 of them by early summer (with 900 launching this month), to be precise. So what does Sammy hope to achieve? In addition to the standard shopping setup, the company wants to give customers the ability to actually use its products and get a first-hand feel of what they have to offer: phones, accessories, Smart TVs and tablets will be on display. Each shop will be manned by Samsung-employed consultants as well as specially trained Best Buy employees. This appears to be Samsung's way of offering a thorough retail experience without actually launching its very own stores across the country. It'll be interesting to see if it will be a more effective retail alternative to what companies like Apple and Microsoft have adopted, but Samsung sure seems quite optimistic about its chances. Find the press release below for the full experience.