Thursday, April 4, 2013
T-Mobile reports 'first positive branded (customer) growth in four years'
Right on the heels of its announcement of becoming the "UnCarrier", T-Mobile has dropped an early update on customer count for Q1. While its full earnings won't be announced until May 8th, it noted a net increase of 579,000 customers for the period, compared to a net loss of 349,000 in Q4 of 2012. It claims the increase was primarily due to continued focus on growing its MVNO customers base. Postpaid customer losses for Q1 are 199,000, far better than Q4's drop of 515,000, and 510,000 in the same period last year. President and CEO John Legere is certainly looking at the bright side (and keeping his language clean this time) claiming the data represents "positive momentum and the first positive branded growth in four years." We'll wait until the dollars and cents are counted -- and results from afterits switch to no-contract plans and unsubsidized phone pricing are in -- before flying the magenta victory flag.
MORE COVERAGE: AllThingsD