Tuesday, April 16, 2013
Snapchat Now Sees 150M Images Shared Each Day, But Questions Of Profitability Still Linger
Snapchat has been picking up steam like crazy over the past weeks and months, and today at the D: Dive Into Mobile conference co-founder and CEO Evan Spiegel gave us a brief update on just how much traction the transient messaging app has picked up lately.
As of today, Snapchat sees a whopping 150 million images shared each day — that’s up from the 60 million images sent as of this past February.
That means plenty of people have taken to the service, but who are they? AllThingsD’s Liz Gannes pressed Spiegel on who exactly uses Snapchat, and as you’d expect much of Snapchat’s growth is thanks to adoption from the younger set. There’s a so-called “dead spot” when it comes to people in their 30s and 40s, but Spiegel thinks that the service’s value isn’t just limited to kids and teens — as he puts it, Snapchat makes for more “emotional content.”
Spiegel is naturally very bullish on Snapchat’s future — while he artfully dodged a question from Gannes about what the company will do next, he did note that the team has “some really cool product releases coming up.” Even through Snapchat has managed to pick up a crazy amount of steam recently, there are still some weighty questions that Spiegel and the rest of the team have been able to adequately answer.
Take monetization, for instance. Snapchat recently raised a $13.5 million Series A round led by Benchmark Capital presumably with the expectation that the company would eventually make some sort of money, but the company isn’t there quite yet. That doesn’t seem to worry Spiegel though.
“There will eventually be several revenue streams,” Spiegel said. He didn’t dive into much detail, but he did note that he thinks that ads can “work very well on mobile” and that the young company has been playing around with some early prototypes.
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