Perhaps poor marketing is holding back Wii U sales for Nintendo. As Spike TV’s GTTV host Geoff Keighley noted on Twitter, a new campaign from Nintendo is using flyers to show just how awesome the Wii U is.Except, instead of going after console rivals Nintendo decided to aim its attack at its own, older-generation console the Wii. To be fair, the Wii is probably the strongest competitor to the Wii U, yet the consoles treat gaming very differently. The Wii is a family, group console, bringing people together, while the Wii U essentially lets you take your single-player game where ever you want, even if a family member wants to watch a movie with you.
To display the Wii U’s strengths against the many shortcomings of the Wii, Nintendo’s flyer shows a side-by-side comparison. Though the two consoles do share a few features, the Wii’s dots are clearly less awesome than the Wii U’s check marks. As we all learned in elementary school, dots < check marks. Obvi.
Luckily, Nintendo has made it so you can rip one of these flyers right off the wall and take it home with you. Maybe you can post it up in your bedroom, just over your Wii, to remind yourself that you should probably (not*) upgrade. Perhaps you can just store it away in your desk for later reference when someone asks, “What the fuck is a Wii U?”
Because, to be honest, not many people know about the dual-screened Wii U console, despite the fact that it was announced at E3 last year. Again, Nintendo marketing hasn’t really been killing it.
For instance, let’s take a look at this Wii U commercial.
To start, I’ve never actually seen this commercial air on TV. Secondly, a good deal of this ad is dedicated to non-gaming activities, such as drawing, watching TV, weighing yourself, browsing the web, and video chatting. Because, you know, that’s why people buy gaming consoles. It has nothing to do with Netflix, Hulu+ and a complete gaming experience.
But let’s not forget, Nintendo’s awful marketing isn’t a new thing. Remember the Nintendo 3DS commercials, with that girl from Glee and Selena Gomez, I think? If you haven’t seen it, it’s essentially a famous blonde girl sitting in a diner like a hipster trying to draw a piece of pie. Again, Nintendo clearly knows its market: girls who draw pie.
Again, if you find yourself forgetting that the Wii U is better than the Wii, or if you find yourself forgetting that the Wii U exists, march on over to your nearest airport or mall and grab yourself a flyer.
*Here’s our review of the Wii U.