If the diminutive Optimus L3II is too small for you, and the L7II too big, today's porridge could be just right: LG's Optimus L5II is now available. Following in the footsteps of L3II, this 4-inch dual-SIM smartphone will make its debut in Brazil, eventually trickling out to unspecified markets in Central / South America, Europe, Asia, Africa and the Middle East. The handset's 1Ghz processor and 512MB of RAM will be powering Jelly Bean of course (Android 4.1.2, specifically), layered in the latest LG UX specific tweaks: Quick Button and Safety Care. The launch of the L Series II's middle child rounds out the second generation lineup, leaving LG to focus on matching the previous generation's sales record. Looking for the official details? Read on for the full press release.
Showcasing LG's Latest UX Innovations and High Style Aesthetics
SEOUL, Mar. 11, 2013 ? LG's Optimus L SeriesII family of devices welcomed another member today with the launch of the Optimus L5II. The Dual SIM Optimus L5II will be initially available in Brazil followed by single and Dual SIM models in South and Central America, Europe, Asia, Russia, the Middle East and Africa.
The core design elements of the Optimus L5II includes Seamless Layout crafted to fit comfortably in the hand, sleek and balanced design with Laser Cut Contour, Radiant Rear Design made of premium materials and Smart LED Lighting around the home button with various colors to alert users. LG's Smart LED Lighting alerts the user to missed calls and messages – among other notifications – with various colors. What's more, LG's premium user experience (UX) features get a boost from Android's latest operating system, Jelly Bean 4.1.2, along with a polished user interface, vivid display and long-lasting battery.
New UX enhancements include Quick Button, which enables users to customize the Hotkey to launch various functions such as QuickMemo, camera, internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus. For example, the Quick Button can be programmed so that in camera preview mode, pressing the button captures the photo and activates QuickMemo at the same time so editing and sending images can be performed with less time and effort.
LG made user safety a top priority as part of its enhanced UX and equipped theOptimus L5II with Safety Care. Safety Care provides real-world assistance when it is needed the most, allowing the user to alert pre-selected recipients in urgent situations with three useful functions that include Emergency Call Forwarding, Phone Non-Usage and My Location Notice.
"The Optimus L5II will offer consumers another great option among devices in the premium 3G market," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. "We believe that the Optimus L5II will prove to be irresistible to people looking for a feature-rich smartphone that complements their unique and individual styles."