Apple OS Drops By 33 Percent In May But iPad Impressions Grow 160 Percent

Mobile ad network Millennial Media, which claims that its mobile advertising network reaches 83 percent of 72 million mobile web users in the U.S., is reporting that iPad ad requests grew 160 percent from April to May with global Apple ad requests dropping 33 percent in May. Apple OS U.S. ad requests dropped by nearly 14 percent month-over-month after a 8 percent decrease in requests in April.

That being said, the Apple OS is still the leading mobile operating system in Millennial’s network, with a 48 percent share of Smartphone impressions. RIM’s BlackBerry remained the second largest OS on Millennial’s network for the tenth consecutive month with a 3% increase month-over-month and a 19 percent share of impressions. Android’s share rose by 5 percent to a 15 percent share of impressions for the month of May.

Source: TechCrunch